Business video app: what it is and how to choose one
A business video app helps a company record, manage and show video, most often on its website. The category is wide: some apps focus on editing, some on hosting, some on screen recording. The one thing many of them leave out is the part that decides whether your video stays useful: how easy it is to change.
This short guide explains what a business video app is, what to look for, and why updating from your phone should be near the top of your list. VidUP is the business video app we build, so we will be upfront about that bias.
What is business video?
Business video is a short video a business uses to introduce itself, explain what it offers or show its work, usually on its website, store or landing pages. A clear, current video helps a visitor understand who you are before they read anything else.
What to look for in a business video app
- Easy to update. Offers, hours, seasons and teams change. If a new video means a long checklist, it will not happen.
- A player you embed once. Look for a player whose link does not change when the video does.
- Works where your site lives. WordPress, Wix, Shopify and other builders should be able to show it.
- Phone-first recording. Most small teams record on a phone. The app should too.
- Short and clear videos. Constraints help. VidUP's free plan records 10-second takes and VidUP Pro records 60-second takes.
Update it from your phone
This is the VidUP approach: open the VidUP app, record a new video, and hit Send. The one player on your site shows the new video. There is no re-uploading, no re-embedding and no editing the site. We removed the steps for updating a video.
VidUP is on the App Store for iPhone. On Android, the VidUP web app runs in your phone's browser, and the Google Play app is coming soon.
Pick your platform
Each guide below walks through setup and the phone update step by step:
- WordPress video plugin guide: the VidUP Player plugin adds a block and a shortcode.
- Wix video app guide: VidUP Player is on the Wix App Market. See the Wix video app page.
- Shopify video app guide: the app is coming soon, and you can embed today. See the Shopify video app page.
Get the plugin or app for your site:
Shopify is not available yet. See the Shopify guide above for the embed you can use today.
Frequently asked questions
What is a business video app?
A business video app helps you record, manage and show video for your business. VidUP is a business video app focused on keeping the video on your web pages current: you record on your phone, hit Send, and your player updates.
How do I update my video?
Open the VidUP app, record or choose a video, and hit Send. Every page that embeds your player shows the new video. VidUP keeps one live video per player, so keep a copy of clips you want to reuse.
How do I update a business video without re-embedding it?
Embed a player whose link identifies the player rather than a file. With VidUP, play.vidup.co/<your code> stays the same and the video behind it changes. See the auto-updating video embed page.
Where can I embed my business video?
On any site that allows an iframe or embed, including WordPress, Wix, Squarespace and Webflow, and in Shopify with a custom Liquid block.
Get started
Create your account, paste your player once, and send your first video from your phone.